Posted by: Tom Boyd
By Scott Willoughby
Denver, Colo., Jan 27, 2018 — GoPro and the Vail Valley Foundation popped the cork on the 17th edition of the GoPro Mountain Games in Mile High style Friday as a rowdy crowd of mountain sports fans and participants gathered to celebrate the opening of registration for the 2018 event.
Hundreds of GoPro Mountain Games enthusiasts converged on the floor of the inaugural Outdoor Retailer + Snow Show in Denver to share the stoke of mountain sports and lifestyle and launch plans for the annual return to Vail, Colorado, on June 7-10. Sponsors awarded the faithful with free GoPro cameras and accessories, Mountain Games gear and, of course, beer, while more than 200 professional and amateur athletes took advantage of discounts to register for their sports of choice.
With more than 25 events scheduled among nine different sports, a blockbuster lineup of live concerts and more than 70,000 spectators anticipated over the long weekend, the 2018 GoPro Mountain Games are already shaping up to be the biggest and boldest yet.
“It’s Games on!” said launch party host Dave Dressman, VP of Sales and Sponsorship for the non-profit Vail Valley Foundation, which hosts the event in Vail each year. “Typically we’d launch online registration in February, but the energy of the outdoor industry arriving in Colorado reflected the energy of the GoPro Mountain Games so well that this launch party made perfect sense. So we bumped the opening of registration up a few weeks and knocked the price down 10 percent for people who sign up early.”
Early-bird registration is recommended as several of the most popular events are certain to sell out. Factor in a few new venues and the announcement of concert headliners Chris Robinson Brotherhood, St. Paul and the Broken Bones, and The Wood Brothers, and anticipation of Vail’s prime-time summer celebration of mountain athletes, music and culture is already establishing momentum capable of carrying the 2018 GoPro Mountain Games to the next level.
“For everyone – beginners to seasoned pros – the Mountain Games are a place to come together, side-by-side, and enjoy the lifestyle that makes life in the mountains so special,” Dressman said.
Athletes can find the event that’s right for them and register for most Mountain Games events HERE. More events open March 1, and additional news, updates and announcements are expected throughout the spring as the event takes its final shape.
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